IQVIA CUSTOMER ENGAGEMENT

Work smarter, not harder

IQVIA Orchestrated Customer Engagement (OCE) embeds real-time intelligence into user workflows so commercial teams can personalize and optimize HCP engagements.

IQVIA OCE PERSONAL

Make sales teams more effective with OCE Personal

By embedding next-level intelligence into user workflows, OCE Personal provides contextual recommendations for the next best customer to target, content to send, actions to execute, and engagement activities to drive.

IQVIA CUSTOMER ENGAGEMENT

IQVIA named highest-positioned Leader by Everest Group

IQVIA was the highest-scoring provider named in the Leader category. Click below to access the full report for more details.

IQVIA CUSTOMER ENGAGEMENT

IQVIA in partnership with Alibaba and Salesforce in China

IQVIA Technologies announces its collaboration with Alibaba Cloud and Salesforce to be the first and only life sciences technology provider to deliver locally hosted Salesforce-based products in China.

doctors meeting with businesspeople

Rethink Engagement. Redefine Value.

More stakeholders, more channels and higher expectations require life science companies to take a smarter approach to customer engagement. Meet HCPs on their terms with seamless, personalized engagements that fulfills changing needs and improves results.

IQVIA OCE bridges intelligence with experience for HCPs and commercial teams alike. Intelligent connections across the commercial ecosystem improve collaboration across teams, drives HCP-centric experiences, and enables user-centric smart workflows for better decision making.

Renovate your Sales Model. Upgrade Customer Outcomes

Watch this demo video and learn how OCE Personal, an integrated CRM, seamlessly incorporates actionable insights directly into the user interface. By modernizing the sales model and enabling full collaboration across team members, OCE Personal empowers sellers with smarter and more effective customer engagements, allowing organizations to optimize sales models, elevate customer outcomes, and reinvent HCP engagement.

Work smarter, not harder

OCE+ adds IQVIA’s Next Best Recommendation Engine to our industry-leading Orchestrated Customer Engagement (OCE) platform.   Embedded intelligence provides insights in daily workflows to make taking action easy. 

The result. Better HCP experiences, improved productivity, and increased ROI for life sciences companies.

IQVIA, Alibaba & Salesforce: The Future of Life Sciences in China

Review this on demand webinar recording for insights from our experts. Learn about the first life sciences industry collaboration to deliver Salesforce-based commercial and clinical solutions on Alibaba Cloud hosted in China, including IQVIA’s Orchestrated Customer Engagement (OCE) suite, designed to be compliant with Chinese data residency regulations.

Intelligence-powered commercial teams

Download the OCE Fact Sheet to explore how IQVIA's Orchestrated Customer Engagement (OCE) platform connects sales, marketing, medical and other customer facing functions. Transform into a more collaborative, intelligence-powered and digitally enabled commercial team to harmonize customer engagements, foster trust, and optimize performance.

2022 Gartner® Market Guide for CRM in Life Sciences

IQVIA’s Orchestrated Customer Engagement (OCE), built on Salesforce, enables more personalized, compliant interactions between life science companies and HCPs by leveraging embedded intelligence to drive actionable insights.

IQVIA is proud to be mentioned as a representative vendor in the 2022 Gartner Market Guide for CRM – read the guide to learn more.

IQVIA named a Leader by Everest Group

The 2023 Everest Group’s Life Science Customer Experience Platforms PEAK Matrix® assessment evaluated products from 18 companies serving the industry. IQVIA’s OCE platform was one of only three to earn honors as a Leader.

Please click below to access the custom report.

A Smarter Way of Working

IQVIA ORCHESTRATED CUSTOMER ENGAGEMENT SOLUTIONS

CURTOMER SUCCESS STORY

OCE+ improves engagement to drive sales growth

See how a midsize global life science company optimized field force execution by adopting IQVIA OCE+  to improve HCP engagement and drive sales growth.  With OCE+, the company could leverage a CRM built to contextually deliver AI/ML-driven insights to the field team to optimally engage customers both in-person and through digital channels – better positioning the commercial team for improved productivity and increased ROI.

The client realized an immediate sales uplift shortly after deploying, driving higher sales growth with adoption over 80% by week four.  Download now to read more.

We required an engagement solution that allowed our sales teams to provide a high-level of personalized interactions with our healthcare providers. IQVIA’s OCE+ allows them to adapt in real-time to the changing need of our customers.

Commercial Leader
Midsize life sciences company

PRESS RELEASE
IQVIA in partnership with Alibaba and Salesforce in China
IQVIA Technologies announces its collaboration with Alibaba Cloud and Salesforce to be the first and only life sciences technology provider to deliver locally hosted Salesforce-based products in China. This includes the OCE suite of products, designed to be compliant with Chinese data residency regulations

IQVIA named highest-positioned Leader by Everest Group

The 2023 Everest Group’s Life Sciences Sales and Marketing Operations PEAK Matrix® Assessment evaluated 17 life sciences sales and marketing operations providers serving the industry.

IQVIA was the highest-scoring provider named in the Leader category. Click below to access the full report for more details.

IQVIA has established extensive data sets, networks, and partnerships and further augmented its technological capabilities through its AI-enabled OCE platform, which enables salesforce effectiveness and enhanced HCP targeting and segmentation. These factors helped seal IQVIA’s position as a Leader on Everest Group’s Life Sciences Sales and Marketing Operations PEAK Matrix® Assessment 2023.

Abhishek AK
Practice Director
Everest Group

Iqvia Human data science

Understanding Implications to Your CRM Environment

Many life sciences organizations are undergoing a multiyear journey to transform their customer engagement ecosystems and enable digital-first, content-rich experiences.

Check out this blog to evaluate your current state and get recommendations from Gartner to navigate your company’s CRM transition.

IQVIA's OCE suite of solutions, particularly its strong customer engagement and content management capabilities, backed by actionable recommendations and analytics, are highly appreciated by clients… hence earning it a Leader position in Everest Group’s Life Sciences CXP PEAK Matrix® Assessment 2023.

Chunky Satija
Vice President
Everest Group

2022 Gartner® Market Guide for CRM in Life Sciences

IQVIA’s Orchestrated Customer Engagement (OCE), built on Salesforce, enables more personalized, compliant interactions between life science companies and HCPs by leveraging embedded intelligence to drive actionable insights.

IQVIA is proud to be mentioned as a representative vendor in the 2022 Gartner Market Guide for CRM – read the guide to learn more.

Better customer experience requires advanced capabilities

In the 2022 Gartner® Market Guide for CRM in Life Sciences, Gartner VP Analyst Animesh Gandhi surveyed the current CRM market, identifying key successes and the critical functionality required to drive business effectiveness and agility.

Check out this blog to explore our perspective on what he found.

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