Maximize global and local brand potential

Use actionable, real-time insights to transform decisions, improve adoption, and drive market share.

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Evidence-based strategies

Markets will shift. New competitors will emerge. And opportunities to innovate will arise. The strongest strategies incorporate what you know, and prepare for what you don’t. Define your goals up front. Get specific about how you’ll measure. Create a plan for informed decision making.

IQVIA brings together primary research with secondary data and applies advanced analytics and deep therapeutic expertise to ensure you have the information you need to chart the right course.

  • Evaluate pipeline viability, potential investments, and commercial opportunities and risks 
  • Understand market and competitive dynamics, quantify available market share, map your customer journey, and nimbly respond to new customer needs
  • Identify market access hurdles, including costs, licensing and pricing, regulations and valuations. 
  • Connect with experts in multiple therapeutic areas across clinical and commercial functions 
  • Move with the market, addressing future patient needs, the competitor landscape, product-line expansion and growth potential. 

Stay ahead and confident

Activating your plan isn’t a one-time activity. Brand management requires constant attention, and a real-time market pulse to optimize customer engagement, identify new competitive hurdles, manage risk, and invest with assurance. IQVIA can help effectively manage your brand over time by
  • Forecasting demand and building franchise strategies 
  • Tracking competitive landscape changes across 75+ markets 
  • Delivering timely market insights to help differentiate your brand 
  • Quantifying multi-indication product use, so you know what drives sales and how to target
  • Mitigating risk with smart market compliance technology and domain experts
  • Making informed decisions by linking data, evidence and advanced analytics 
IQVIA™ CORE, a seamless, dynamic, and constant integration of IQVIA's capabilities that powers solutions and ideas.

The engine behind the insights

Analytics are only as good as the data that drives them. And data is only as helpful as the people who know how to leverage it. Powered by the IQVIA CORE, IQVIA integrates unparalleled data, transformative technology, advanced analytics and domain expertise, and puts it seamlessly within reach. 

  • Multiple data types from the world’s most reliable sources, constantly gathered, updated, and usably integrated. 
  • Domain experts around the world that can support you from sales analytics and forecasting, to competitive intelligence, data cleansing and extraction.   
  • Machine learning that replaces estimates and past results with future-facing, data-based insights. 
Introducing MIDAS Disease
Get deeper insights into your disease of interest and optimize your product strategy.

With MIDAS Disease, add a disease dimension to your market analyses. Leveraging IQVIA MIDAS, hyper-segment your market and your competitive landscape by 600 diseases and 35 tumors. This will empower better data driven decision making to achieve continual business growth.
IQVIA named highest-positioned Leader by Everest Group
The 2023 Everest Group’s Life Sciences Sales and Marketing Operations PEAK Matrix® Assessment evaluated 17 life sciences sales and marketing operations providers serving the industry. 

IQVIA was the highest-scoring provider named in the Leader category.
Life Sciences Sales and Marketing Operations IQVIA

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