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MAIN/Solutions
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SOLUTIONS
  • Research & Development
  • Real World Evidence
  • Commercialization
  • Integrated Global Compliance
  • Technologies
LIFE SCIENCE SEGMENTS
HEALTHCARE SEGMENTS
THERAPEUTIC AREAS

IQVIA TECHNOLOGIES

"Harness technology for a healthier world.

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Harness the power to transform clinical development

Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.

Research & Development Overview
Research & Development Quick Links
Real World Evidence. Real Confidence. Real Results.

Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.

REAL WORLD EVIDENCE OVERVIEW
Real World Evidence Quick Links
See markets more clearly. Opportunities more often.

Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.

COMMERCIALIZATION OVERVIEW
Commercialization Quick Links
Service driven. Tech-enabled. Integrated compliance.

Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety and quality.

COMPLIANCE OVERVIEW
Integrated Global Compliance Quick Links
Intelligence that transforms life sciences end-to-end.

When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.

TECHNOLOGIES OVERVIEW
Technology Quick Links
MAIN/Products
Products/
CLINICAL PRODUCTS
COMMERCIAL PRODUCTS
COMPLIANCE, SAFETY, REG PRODUCTS
REAL WORLD PRODUCTS

CASE STUDY

"Data in a Day

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MAIN/Insights
Insights/
BLOGS, WHITE PAPERS & CASE STUDIES

Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.

DISCOVER INSIGHTS
THE IQVIA INSTITUTE

An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.

SEE LATEST REPORTS

INSTITUTE REPORT

"Global Trends in R&D 2023

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Webinar

"Global Consumer Health Trends 2023 Webinar Series

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WHITE PAPER

"DCTs Deliver Big ROI

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WHITE PAPER

"Capturing value at scale: The $4 billion RWE imperative

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MAIN/About
About/
FEATURED INNOVATIONS
  • Connected Intelligence
  • AI & Machine Learning
  • Human Data Science Cloud
  • IQVIA Innovation Hub
  • Decentralized Trials
  • Genomics
WHO WE ARE
NEWS & RESOURCES

INVESTOR RELATIONS

"Visit our investor relations site for more information.

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Unlock your potential to drive healthcare forward

By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.

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AI & Machine Learning with a healthcare IQ.

Artificial intelligence is accelerating opportunities. Realizing the benefits for healthcare requires the right expertise. Together, we can solve the problems of today, and drive the breakthroughs of tomorrow.

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Your healthcare data deserves more than just a cloud.

The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.

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Innovations make an impact when bold ideas meet powerful partnerships

The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.

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Proven, faster DCT solutions

IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.

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Unlock the power of genomic research.

IQVIA enables genomic research via global access to a network of genomic-clinical data, proprietary technologies that enable federated analytics, and therapeutic area & bioinformatics expertise to help you answer your most pressing research questions.

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MAIN/Careers
Careers/
WORKING AT IQVIA

Our mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.

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LIFE AT IQVIA

Careers, culture and everything in between. Find out what’s going on right here, right now.

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WE’RE HIRING

"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.

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MAIN/Contact Us
Contact Us/
BRAND STRATEGY AND MANAGEMENT

Maximize global and local brand potential

Use actionable, real-time insights to transform decisions, improve adoption, and drive market share.

CONTACT US
Solutions Commercialization Brand Strategy and Management
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Evidence-based strategies

Markets will shift. New competitors will emerge. And opportunities to innovate will arise. The strongest strategies incorporate what you know, and prepare for what you don’t. Define your goals up front. Get specific about how you’ll measure. Create a plan for informed decision making.

IQVIA brings together primary research with secondary data and applies advanced analytics and deep therapeutic expertise to ensure you have the information you need to chart the right course.

  • Evaluate pipeline viability, potential investments, and commercial opportunities and risks 
  • Understand market and competitive dynamics, quantify available market share, map your customer journey, and nimbly respond to new customer needs
  • Identify market access hurdles, including costs, licensing and pricing, regulations and valuations. 
  • Connect with experts in multiple therapeutic areas across clinical and commercial functions 
  • Move with the market, addressing future patient needs, the competitor landscape, product-line expansion and growth potential. 
IQVIA's Unparalleled Data Assets

60K patent families

tracked across 130 countries

IQVIA's Unparalleled Data Assets

46,000 drug profiles

tracked across 170 countries

IQVIA's Unparalleled Data Assets

10,000 drugs

covered in quarterly analytics and forecasts across 600 diseases and 70+ countries

Stay ahead and confident

Activating your plan isn’t a one-time activity. Brand management requires constant attention, and a real-time market pulse to optimize customer engagement, identify new competitive hurdles, manage risk, and invest with assurance. IQVIA can help effectively manage your brand over time by
  • Forecasting demand and building franchise strategies 
  • Tracking competitive landscape changes across 75+ markets 
  • Delivering timely market insights to help differentiate your brand 
  • Quantifying multi-indication product use, so you know what drives sales and how to target
  • Mitigating risk with smart market compliance technology and domain experts
  • Making informed decisions by linking data, evidence and advanced analytics 
IQVIA™ CORE, a seamless, dynamic, and constant integration of IQVIA's capabilities that powers solutions and ideas.

The engine behind the insights

Analytics are only as good as the data that drives them. And data is only as helpful as the people who know how to leverage it. Powered by the IQVIA CORE, IQVIA integrates unparalleled data, transformative technology, advanced analytics and domain expertise, and puts it seamlessly within reach. 

  • Multiple data types from the world’s most reliable sources, constantly gathered, updated, and usably integrated. 
  • Domain experts around the world that can support you from sales analytics and forecasting, to competitive intelligence, data cleansing and extraction.   
  • Machine learning that replaces estimates and past results with future-facing, data-based insights. 
PRODUCT LAUNCH
Introducing MIDAS Disease
Get deeper insights into your disease of interest and optimize your product strategy.

With MIDAS Disease, add a disease dimension to your market analyses. Leveraging IQVIA MIDAS, hyper-segment your market and your competitive landscape by 600 diseases and 35 tumors. This will empower better data driven decision making to achieve continual business growth.
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ANNOUNCEMENT
IQVIA named highest-positioned Leader by Everest Group
The 2023 Everest Group’s Life Sciences Sales and Marketing Operations PEAK Matrix® Assessment evaluated 17 life sciences sales and marketing operations providers serving the industry. 

IQVIA was the highest-scoring provider named in the Leader category.
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Life Sciences Sales and Marketing Operations IQVIA

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Webinar
Precision Medicine Oncology
July 12, 2023
White Paper
Journey into the Whirlwind

Post-COVID pricing and evidence policy changes and their implications for development and commercialization
Publication
ChannelDynamics Global Reference 2022

An annual review of pharmaceutical sales force and marketing channel performance
Fact Sheet
Maximizing the Success of Your Brand

Elevating Brand Potential in Today's Evolving Commercial Environment
White Paper
Advanced HCP Targeting

Identify and activate the highest potential health care providers (HCPs) that serve your key patient population
Brochure
Discover 9 Key Insights for Life Sciences Commercial Models

Insights on the impact of COVID-19 on commercial models, along with expectations for the future.
White Paper
Making real-world evidence meaningful and actionable

Embedding communications strategies in RWE initiatives
Blog
“Glocalizing” Your Commercial Forecast
By: Rick Johnston, Alex Tataru
Blog
Commercial Forecasting for New Product Launches
By: Rick Johnston

How can manufacturers improve forecast accuracy?
White Paper
Commercial forecasting in a time of crisis

How to manage unprecedented volatility, uncertainty, complexity and ambiguity (VUCA) with a new approach to forecasting
White Paper
Using Artificial Intelligence to Predict Disease Progression

Targeting therapy transition with precise HCP and patient engagement
Scientific Poster
Pricing and Market Access Posters
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Brand strategy and management solutions

Business Intelligence

Go beyond the numbers to analytics-driven insights using artificial intelligence, machine learning and healthcare expertise.

Primary Intelligence

Discover actionable brand insights at the intersection of market research and advanced analytics.

Product Pipeline

Access 470,000 products and nearly 40,000 drug profiles to analyze successful launch strategies and be ready for what’s next.

Patent Intelligence

Track more than 60,000 pharmaceutical patent families across 130 countries to find opportunities and ensure timely business decisions.

Forecasting & Franchise Strategy

Strengthen your portfolio by making more informed decisions and fewer assumptions, and prepare for the impact of new research discoveries and events.

Market Measurement

Get an up to date view of key performance indicators globally, regionally, or locally.

Commercial Compliance Process

Partner with compliance experts to create, implement and manage efficient, end-to-end processes that ensure your organization is compliant with global engagement and transparency regulations and codes.

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Dynamic Brand Planning

The pharmaceutical market is evolving and becoming more challenging. As payers implement new access controls, learn how brands can adapt to manage complexity and discover appropriate opportunities.
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Related solutions

Salesforce Optimization

Innovative AI and machine learning methods to manage, measure and support your sales team – from determining the right size and structure to monitoring effectiveness.

Patient Engagement

Effectively engage with patients to help improve adherence, drive better disease understanding, and deliver treatment value.

Explore More

Contact Us