Leveraging Connected Intelligence™ to coordinate clinical and commercial activity and drive dynamic HCP engagement all from one CRM solution.
IQVIA has established extensive data sets, networks, and partnerships and further augmented its technological capabilities through its OCE platform, which enables salesforce effectiveness and enhanced HCP targeting and segmentation. These factors helped seal IQVIA’s position as a Leader on Everest Group’s Life Sciences Sales and Marketing Operations PEAK Matrix® Assessment 2023.