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MAIN/Solutions
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SOLUTIONS
  • Research & Development
  • Real World Evidence
  • Commercialization
  • Integrated Global Compliance
  • Technologies
LIFE SCIENCE SEGMENTS
HEALTHCARE SEGMENTS
THERAPEUTIC AREAS

IQVIA TECHNOLOGIES

"Harness technology for a healthier world.

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Harness the power to transform clinical development

Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.

Research & Development Overview
Research & Development Quick Links
Real World Evidence. Real Confidence. Real Results.

Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.

REAL WORLD EVIDENCE OVERVIEW
Real World Evidence Quick Links
See markets more clearly. Opportunities more often.

Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.

COMMERCIALIZATION OVERVIEW
Commercialization Quick Links
Service driven. Tech-enabled. Integrated compliance.

Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety and quality.

COMPLIANCE OVERVIEW
Integrated Global Compliance Quick Links
Intelligence that transforms life sciences end-to-end.

When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.

TECHNOLOGIES OVERVIEW
Technology Quick Links
MAIN/Products
Products/
CLINICAL PRODUCTS
COMMERCIAL PRODUCTS
COMPLIANCE, SAFETY, REG PRODUCTS
REAL WORLD PRODUCTS

CASE STUDY

"Data in a Day

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MAIN/Insights
Insights/
BLOGS, WHITE PAPERS & CASE STUDIES

Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.

DISCOVER INSIGHTS
THE IQVIA INSTITUTE

An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.

SEE LATEST REPORTS

INSTITUTE REPORT

"Global Trends in R&D 2023

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Webinar

"Global Consumer Health Trends 2023 Webinar Series

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WHITE PAPER

"DCTs Deliver Big ROI

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WHITE PAPER

"Capturing value at scale: The $4 billion RWE imperative

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MAIN/About
About/
FEATURED INNOVATIONS
  • Connected Intelligence
  • AI & Machine Learning
  • Human Data Science Cloud
  • IQVIA Innovation Hub
  • Decentralized Trials
  • Genomics
WHO WE ARE
NEWS & RESOURCES

INVESTOR RELATIONS

"Visit our investor relations site for more information.

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Unlock your potential to drive healthcare forward

By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.

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AI & Machine Learning with a healthcare IQ.

Artificial intelligence is accelerating opportunities. Realizing the benefits for healthcare requires the right expertise. Together, we can solve the problems of today, and drive the breakthroughs of tomorrow.

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Your healthcare data deserves more than just a cloud.

The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.

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Innovations make an impact when bold ideas meet powerful partnerships

The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.

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Proven, faster DCT solutions

IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.

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Unlock the power of genomic research.

IQVIA enables genomic research via global access to a network of genomic-clinical data, proprietary technologies that enable federated analytics, and therapeutic area & bioinformatics expertise to help you answer your most pressing research questions.

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MAIN/Careers
Careers/
WORKING AT IQVIA

Our mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.

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LIFE AT IQVIA

Careers, culture and everything in between. Find out what’s going on right here, right now.

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WE’RE HIRING

"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.

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MAIN/Contact Us
Contact Us/
LAUNCH STRATEGY AND MANAGEMENT

Get it right the first time

A successful launch strategy optimizes spend by connecting the latest in data, technology, analytics and market expertise to uncover new insights about markets, channels and customers.

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Solutions Commercialization Launch Strategy and Management
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Replace guesswork with data-driven insights

Mounting competition and diminishing differentiation are pushing brand managers outside of their comfort zones. More than ever, launch strategies need to embrace new ideas, new techniques and new insights to hit the ground running.

IQVIA helps customer rise to the challenge, using the latest in machine learning to mine mountains of data and uncover game-changing insights about markets, channels and customers. The result is a more confident, more empowered, launch strategy.

Our team is ready to help with

  • Opportunity assessment
  • Launch planning
  • Tracking and management
  • Brand strategy and development
  • Global pricing and market access strategy
  • Disease awareness, medical advocacy strategy and communications
  • Customer engagement modeling and implementation

New tools, new results

Evolving preferences and tightening launch budgets now make digital, multi-channel approaches more desirable, more effective, and more practical. From better, more customized interactions between life sciences companies and providers, to faster insights into the effectiveness of promotional spend, the benefits of digital strategies are increasingly clear. 
Successful launches show a higher average digital share in the first year

Expertise makes the difference

To make the right decisions for your brand, today and down the road, understanding the disease is only part of the equation. In each therapeutic category you need to know what's different about the market, the regulations, the patient journey. You need to know the questions to ask, and what trends are making an impact.

With a legacy of support for over 5,000 product launches in over 120 therapeutic areas and 100 countries, IQVIA brings deep knowledge of underlying disease mechanisms, clinical manifestations, progress, biomarkers, and other factors needed to help you differentiate your drug more effectively right from the start.

ANNOUNCEMENT
IQVIA named highest-positioned Leader by Everest Group
The 2023 Everest Group’s Life Sciences Sales and Marketing Operations PEAK Matrix® Assessment evaluated 17 life sciences sales and marketing operations providers serving the industry. 

IQVIA was the highest-scoring provider named in the Leader category.
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Life Sciences Sales and Marketing Operations IQVIA

Protection Expiry and Journey into the Market

This report from the IQVIA Institute examines the cohort of medicines that have lost protection across the past six years. 
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Our latest thinking on Launch Excellence

White Paper
Launch Excellence VIII

The challenge of change: building Excellent launches in the post-pandemic environment
White Paper
Not All Fixed Dose Combinations (FDCs) are Equal

Key strategic considerations for pricing and market access
White Paper
Journey into the Whirlwind

Post-COVID pricing and evidence policy changes and their implications for development and commercialization
White Paper
Success Multiplied: Launch Excellence for Multi-Indication Assets

How to capture the full potential of a pipeline in a product
White Paper
Pharma's Frozen Assets

Cold chain medicines
White Paper
Transcending the Traditional Focus of Oncology Commercialisation

How to succeed in an increasingly unforgiving oncology marketplace
White Paper
Overcoming Pharma's Launch Performance Problem
Brochure
Discover 9 Key Insights for Life Sciences Commercial Models

Insights on the impact of COVID-19 on commercial models, along with expectations for the future.
White Paper
Accelerating AI/ML Adoption in Biopharma
Scientific Poster
Pricing and Market Access Posters
Infographic
Infographic Value and Access

Are you ready for the next era?
White Paper
The Emerging Pharmaco's Dilemma

Make a Deal ... or Not?

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