HCP HCO Engagement Management

Transform management of HCP/O Engagements

Discover how the IQVIA HCP/O Engagement Management technology platform enables the planning, management, contracting, and payment of Healthcare Professionals and Organizations (HCP/HCOs) globally.

Powered by IQVIA Connected Intelligence™ and backed by a team of expert consultants, life science manufacturers can leverage intelligent workflows with embedded compliance to drive better business processes.

A comprehensive solution connecting all HCP/O touchpoints

New customer engagement models have emerged, with remote touchpoints that are part of multichannel strategies.

Interactions with HCPs and HCOs should be documented, legitimized as a business need, meet Fair Market Value guidelines, capture contracts, and show proof of performance—all prior to payment.

Built on the Salesforce platform, HCP/O Engagement Management delivers a comprehensive solution for all touchpoints. It supports key users and business processes with an advanced global rules engine - optimizing engagement management and minimizing risk. This transformative technology delivers next-level value through improved HCP experiences, user-centric design, smart capabilities, and embedded compliance.

OPTIMIZE HCP/O ENGAGEMENTS WORLDWIDE
A glimpse at HCP/O Engagement Management
Iqvia Human data science

Orchestration that streamlines engagements and increases visibility

IQVIA HCP/O Engagement Management enables native integration with existing commercial and compliance ecosystems to unify business processes across the enterprise.

Orchestration enables seamless business hand-offs and provides process visibility across departments to support unique user functions. For example, field reps can initiate engagements, send invitations, and confirm HCPs, while home office users handle contracts, approvals and payment, with a consistent workflow.

By unleashing the full power of CRM, this end-to-end solution delivers a 360° view of the customer across an efficient and compliant engagement lifecycle.

Deliver a best-in-class HCP experience

The relationship with the HCP or Key Opinion Leader is paramount for life sciences companies. IQVIA HCP/O Engagement Management centralizes communications and coordinates processes with HCPs to help improve the overall experience.

This single HCP portal delivers consistency across each touchpoint, containing all of the necessary engagement information, including billing, contracts, training, policy access, and expense management.

huddled around laptop

Anticipate and mitigate risk

IQVIA’s compliance teams continually provide regulatory updates. Eliminate the burden of global and local compliance by leveraging a flexible rules engine with embedded regulatory intelligence.

Manage global and local compliance risk with risk-based approval workflows, embedded FMV and KOL tiering, live monitoring, and integrated data capture for transparency reporting.

Transformative technologies like HCP/O Engagement Management deliver a solution that integrates with customers’ existing IT ecosystems, adapting to how they do business. The embedding of compliance through a standalone rules engine, and the introduction of smart capabilities into engagement management will enrich user experience across the enterprise, delivering better business processes while adhering to compliance regulations.

MICHAEL TOWNSEND
RESEARCH DIRECTOR,
LIFE SCIENCES COMMERCIAL STRATEGIES
IDC HEALTH INSIGHTS

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