Next Best</a>&nbsp;recommendations trigger smart suggestions in workflows to let users know which HCPs to enroll in campaigns, what content to send, and which channels to leverage for optimal campaign execution.&nbsp;</p> <p>Actionable insights into customer journeys provide on-demand views of performance trends, channel engagement, and planned/deployed campaigns for smarter, faster decision-making.</p>" /> Next Best</a>&nbsp;recommendations trigger smart suggestions in workflows to let users know which HCPs to enroll in campaigns, what content to send, and which channels to leverage for optimal campaign execution.&nbsp;</p> <p>Actionable insights into customer journeys provide on-demand views of performance trends, channel engagement, and planned/deployed campaigns for smarter, faster decision-making.</p>" />
OCE Digital

Bring intelligent omnichannel marketing to your fingertips

OCE Digital enables marketing professionals to plan, personalize and optimize multichannel customer campaigns at scale. With continuously updated intelligent insights into HCP preferences, commercial teams can drive more effective interactions and increase the success of their marketing activities across all channels.

Meet Your Marketing Guru

With OCE Digital, you have a new generation of smart engagement tools at your fingertips. 

Integrated, real-time customer data and preferences from all past interactions allow for more precise segmentation and consistent customer profiles.  

Contextual Next Best recommendations trigger smart suggestions in workflows to let users know which HCPs to enroll in campaigns, what content to send, and which channels to leverage for optimal campaign execution. 

Actionable insights into customer journeys provide on-demand views of performance trends, channel engagement, and planned/deployed campaigns for smarter, faster decision-making.
ANNOUNCEMENT
IQVIA named highest-positioned Leader by Everest Group
The 2023 Everest Group’s Life Sciences Sales and Marketing Operations PEAK Matrix® Assessment evaluated 17 life sciences sales and marketing operations providers serving the industry. 

IQVIA was the highest-scoring provider named in the Leader category.
Life Sciences Sales and Marketing Operations IQVIA

Seamlessly align commercial teams to drive sales

OCE Digital offers dozens of reports to measure campaign performance, opt status of contacts, and segmentation data.  It allows users to configure preferences for better customer interactions and empower field reps to enroll HCPs in selected multichannel marketing campaigns.

When combined with OCE Personal, it also allows sales reps to effectively deploy rich, non-personal communications to increase their impact with customers.

IQVIA named a Leader by Everest Group

The 2023 Everest Group’s Life Science Customer Experience Platforms PEAK Matrix® assessment evaluated products from 18 companies serving the industry. IQVIA’s OCE platform was one of only three to earn honors as a Leader.

Please click below to access the custom report.

IQVIA's OCE suite of solutions, particularly its strong customer engagement and content management capabilities, backed by actionable recommendations and analytics, are highly appreciated by clients… hence earning it a Leader position in Everest Group’s Life Sciences CXP PEAK Matrix® Assessment 2023.

Chunky Satija
Vice President
Everest Group

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