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MAIN/Solutions
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SOLUTIONS
  • Research & Development
  • Real World Evidence
  • Commercialization
  • Integrated Global Compliance
  • Technologies
LIFE SCIENCE SEGMENTS
HEALTHCARE SEGMENTS
THERAPEUTIC AREAS

IQVIA TECHNOLOGIES

"Harness technology for a healthier world.

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Harness the power to transform clinical development

Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.

Research & Development Overview
Research & Development Quick Links
Real World Evidence. Real Confidence. Real Results.

Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.

REAL WORLD EVIDENCE OVERVIEW
Real World Evidence Quick Links
See markets more clearly. Opportunities more often.

Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.

COMMERCIALIZATION OVERVIEW
Commercialization Quick Links
Service driven. Tech-enabled. Integrated compliance.

Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety and quality.

COMPLIANCE OVERVIEW
Integrated Global Compliance Quick Links
Intelligence that transforms life sciences end-to-end.

When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.

TECHNOLOGIES OVERVIEW
Technology Quick Links
MAIN/Products
Products/
CLINICAL PRODUCTS
COMMERCIAL PRODUCTS
COMPLIANCE, SAFETY, REG PRODUCTS
REAL WORLD PRODUCTS

CASE STUDY

"Data in a Day

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MAIN/Insights
Insights/
BLOGS, WHITE PAPERS & CASE STUDIES

Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.

DISCOVER INSIGHTS
THE IQVIA INSTITUTE

An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.

SEE LATEST REPORTS

INSTITUTE REPORT

"Global Trends in R&D 2023

READ MORE

Webinar

"Global Consumer Health Trends 2023 Webinar Series

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WHITE PAPER

"DCTs Deliver Big ROI

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WHITE PAPER

"Capturing value at scale: The $4 billion RWE imperative

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MAIN/About
About/
FEATURED INNOVATIONS
  • Connected Intelligence
  • AI & Machine Learning
  • Human Data Science Cloud
  • IQVIA Innovation Hub
  • Decentralized Trials
  • Genomics
WHO WE ARE
NEWS & RESOURCES

INVESTOR RELATIONS

"Visit our investor relations site for more information.

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Unlock your potential to drive healthcare forward

By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.

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AI & Machine Learning with a healthcare IQ.

Artificial intelligence is accelerating opportunities. Realizing the benefits for healthcare requires the right expertise. Together, we can solve the problems of today, and drive the breakthroughs of tomorrow.

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Your healthcare data deserves more than just a cloud.

The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.

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Innovations make an impact when bold ideas meet powerful partnerships

The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.

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Proven, faster DCT solutions

IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.

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Unlock the power of genomic research.

IQVIA enables genomic research via global access to a network of genomic-clinical data, proprietary technologies that enable federated analytics, and therapeutic area & bioinformatics expertise to help you answer your most pressing research questions.

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MAIN/Careers
Careers/
WORKING AT IQVIA

Our mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.

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LIFE AT IQVIA

Careers, culture and everything in between. Find out what’s going on right here, right now.

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WE’RE HIRING

"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.

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MAIN/Contact Us
Contact Us/
HEALTHCARE PROFESSIONAL ENGAGEMENT

Ensure your brand is top-of-mind

IQVIA helps you ensure healthcare providers are getting the information they need to see where your product can improve outcomes.

SEE HOW
Solutions Commercialization Healthcare Professional Engagement
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female medical professionals reviewing information on laptop

Building trust through insight-driven engagement

Advances in human science are making treatments more effective, but more complex. So providers need more support than ever to ensure they know what products to think about, and how to deliver the best, most efficient, care to their patients. But new data and new channels are creating exhaustion. Crowding out insights with information overload.

At IQVIA, our understanding of human science, disease progression and patient journeys is getting more precise. And our insight into provider preference and actions is clearer than ever. So we can deliver the tools, technologies and analytics you need to rise to the challenge, delivering the right insights at the right time.

New Models and Methods

We're working on new, now.

To find new solutions, and better ways to solve problems, we need to reach for new ideas. New methodologies. Because when you use the same tools, you get the same results. We know you are ready. So are we.
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Engaging with HCPs digitally is an integral part of the success of a brand. In fact, the most successful launches in the world's top 7 countries had a digital share of promotion that was 64% higher than all others.

ChannelDynamics Q3 2017; MIDAS Q3 2017.
man talking to his colleague

Improving decisions with analytics

IQVIA can help transform your approach to healthcare providers, and create more coordinated, precise targeting; more effective message frequency; and more strategic channel selection.

  • Integrate market data with sales data to find the right physicians faster, and avoid lost communications
  • Leverage artificial intelligence to predict intention to treat or disease progression so that physicians get information on new treatments exactly when they need it
  • Deploy IQVIA's therapeutic experts to ensure your sales mix and resources are fit-for-purpose to help providers improve patient care
  • Find the right digital channel for your market to maximize engagement and impact, consistently.
ANNOUNCEMENT
IQVIA named highest-positioned Leader by Everest Group
The 2023 Everest Group’s Life Sciences Sales and Marketing Operations PEAK Matrix® Assessment evaluated 17 life sciences sales and marketing operations providers serving the industry. 

IQVIA was the highest-scoring provider named in the Leader category.
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Life Sciences Sales and Marketing Operations IQVIA

Related solutions

IQVIA OneKey

Enable precise HCP targeting across dimensions like channels, timing, and messaging with industry-leading data and marketing services.

Medical Education

IQVIA can help you hire and deploy credentialed and experienced nurses who can support your brand by helping providers and patients manage chronic conditions.

Medical Affairs

Connect with KOLs, accelerate payer acceptance, provider awareness and market access with evidence, expert opinions and analytics that demonstrate value.

Contract Sales

Deploy the right resources where and when needed, and help sales teams effectively engage with busy healthcare professionals.

ChannelDynamics

Measure the performance of your sales force and marketing channels, adapt your commercial strategy and gain real world competitive insights.

Case study - a sharper focus on providers in the US

The challenge: A sales team needed to message and detail high value HCPs every 8 weeks. But these were new territories, and one size wouldn't fit all.

IQVIA support: IQVIA built a team of 11 hybrid representatives who spent 2 days a week on face-to-face contacts and 3 days on virtual support, with 2 additional virtual-only representatives.

The result: The brand became the "Number One Recommended" product in its category (as assessed by brand recall). Sales increased in a majority of geographies from program start, and the customer has extended the program for a second year.

Manage change efficiently

Greater demands from providers place greater demands on your internal sales teams. The right analytics can help you understand how to bring team performance up, before hidden costs add up. They can also reveal opportunities, which IQVIA’s experts can then help you address, without the need to staff up. All within the framework of your own teams and systems, from compliance to change management.

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Infographic
Evaluate and Evolve your Hybrid Healthcare Professional Engagement Capabilities
White Paper
Advanced HCP Targeting
Fact Sheet
Optimize Your Content and Get the Most Out of Remote Healthcare Professional Engagement
Infographic
Brave new world: Evolving person-based interactions in HCP engagement
Blog
Embrace hybrid HCP engagement or risk falling behind
By: Liz Murray
Webinar
Supercharge Your Brand Growth
March 1, 2022
Publication
Surprise pandemic lessons for pharma
Publication
Understand the Impact of COVID-19 on Optimal Healthcare Professional Communication
White Paper
Channel Preference Versus Promotional Reality
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What does the ‘voice of the customer’ tell life science companies about future engagement?

Research predicts the post-COVID landscape for HCP engagement.
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