Maximize the value of your brand with personalized, precise, and efficient communications.
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreReimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
Research & Development OverviewGenerate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
REAL WORLD EVIDENCE OVERVIEWElevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
COMMERCIALIZATION OVERVIEWOrchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety and quality.
COMPLIANCE OVERVIEWWhen your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
TECHNOLOGIES OVERVIEWExplore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTSAn in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.
SEE LATEST REPORTSBy making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.
LEARN MOREArtificial intelligence is accelerating opportunities. Realizing the benefits for healthcare requires the right expertise. Together, we can solve the problems of today, and drive the breakthroughs of tomorrow.
LEARN MOREThe IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.
LEARN MOREThe IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.
LEARN MOREIQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.
LEARN MOREIQVIA enables genomic research via global access to a network of genomic-clinical data, proprietary technologies that enable federated analytics, and therapeutic area & bioinformatics expertise to help you answer your most pressing research questions.
LEARN MOREOur mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.
LEARN MORECareers, culture and everything in between. Find out what’s going on right here, right now.
LEARN MORE"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.
SEARCH JOBSAs sales forces shrink and become more specialized, precise targeting is essential. Providers, in turn, are expecting more relevant messages, information and even decision support.
Being able to target messages, timing and channels lets you get the most out of skilled people, and integrate digital engagement channels in ways that move the needle -- and move your business forward.
IQVIA is using predictive analytics, powered by machine learning, to cut through unnecessary information to find key patterns, helping you be more agile, and more effective.
In the past, commercial teams sent mass messages, using only prescribing records as a guide. Today, IQVIA's algorithms take a multi-source approach, using patient base, professional associations, and prior prescribing behavior to identify likely prescribers.
Your targeting strategy is only as accurate as the data it’s built on. That's why OneKey records are continually updated by 700 experienced researchers with country-specific knowledge. In fact, there are 1.5 million updates each month. OneKey gives you the facts about:
See how IQVIA leveraged our AI and ML algorithms to help identify high-value HCPs with speed and accuracy
AI-powered modeling increased precision of patient identification by 15x and HCP linkage precision by 10x
Precise linkage of over 900 potentially non-adherent patients to HCPs streamlined outreach efforts
In this client case study, AI-powered patient identification increased therapy starts by 27% within just 5 months
See how an IQVIA AI-powered predictive model improved patient identification by 16x while finding high value physicians
Finding the right real-world patient populations for treatment and product research becomes more challenging, and more competitive, every day.
Harness the power of RWD assets and our extensive AI and Machine Learning expertise to provide dynamic, up-to-date HCP profiling and targeting for effective sales force allocation.
Identifying the right HCPs and patients produced a 5x greater rate of treatment transition vs previous methods
Read about how US pharma companies are harnessing AI and machine learning, rich real world data, and deep pharma knowledge to increase sales and reduce overhead.
Learn how AI/ML capabilities are strengthening sales and marketing strategies and helping to drive commercial success, all within the guidelines of GDPR and realities of diverse data sets.
Maximize the value of your brand with personalized, precise, and efficient communications.
Innovative AI and machine learning methods to manage, measure and support your sales team – from determining the right size and structure to monitoring effectiveness.
Identify the potential and reality of promotional channels with analytics-driven insights, so you can build confidence and optimize investments.