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Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.

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Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.

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Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety and quality.

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An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.

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"Global Trends in R&D 2023

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"DCTs Deliver Big ROI

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Unlock your potential to drive healthcare forward

By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.

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AI & Machine Learning with a healthcare IQ.

Artificial intelligence is accelerating opportunities. Realizing the benefits for healthcare requires the right expertise. Together, we can solve the problems of today, and drive the breakthroughs of tomorrow.

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Your healthcare data deserves more than just a cloud.

The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.

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Innovations make an impact when bold ideas meet powerful partnerships

The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.

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Proven, faster DCT solutions

IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.

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Unlock the power of genomic research.

IQVIA enables genomic research via global access to a network of genomic-clinical data, proprietary technologies that enable federated analytics, and therapeutic area & bioinformatics expertise to help you answer your most pressing research questions.

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White Paper
Using Artificial Intelligence to Predict Disease Progression
Targeting therapy transition with precise HCP and patient engagement
May 18, 2020
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  • Using Artificial Intelligence to Predict Disease Progression
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A shifting paradigm: The importance of understanding a patient’s journey to a new medication

In recent years, pharma innovation has increasingly focused on developing products that meet the needs of more specific patient populations. This evolution has also changed how pharma companies interact with their customers. Fundamentally, pharma marketers want to engage customers by understanding a patient’s status, disease progression, and treatment journey.

Too frequently, outreach is ill-timed, messages aren’t relevant to the target audience, and patients don’t receive potentially beneficial information and treatments. This is the direct result of increasingly complex and intricate pathways to disease progression for niche patient populations, often measured through line of therapy transitions (LOTT) or additions.

However, these commercial challenges can be solved. Advances in artificial intelligence (AI), patient-level “big data,” and cutting-edge analytics are now helping companies deliver these relevant, timely messages to patients and their healthcare providers (HCPs). Specifically, this messages can be delievered to the HCPs most likely to observe disease progression and to be the change of therapy decision makers. AI is capable of revealing leverageable patterns and interactions that would otherwise go unnoticed, empowering pharma brands with a better, more efficient approach in an ever-escalating competitive environment.

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