It’s with good reason that the most successful life sciences, healthcare, consumer health, and medical technology companies invest significant time, money, and resources in Master Data Management (MDM). By unifying data across multiple domains, MDM can generate more actionable insights, better predictive analytics, and more informed decision-making. But even the most robust MDM systems can be rendered ineffective if the input data is inaccurate, incomplete, or outdated. Integrating a dependable reference database to power MDM initiatives is the key to success in the industry.

The only reference database you need

IQVIA’s healthcare provider (HCP) reference database, OneKey, delivers the most comprehensive and accurate information about HCPs and healthcare organizations (HCOs) in the world. OneKey also empowers users to identify and understand the ever-changing relationships between HCPs and HCOs in real time. This ensures your MDM system is leveraging highly reliable data gathered through trustworthy sources and methods, so decisions can be made confidently and efficiently.

IQVIA has partnered with major MDM providers like Reltio and Informatica to develop solutions that are tailored to support life sciences, medtech, healthcare, and consumer health companies.

IQVIA’s industry-specific solutions include accelerators for out-of-the-box integrations to the OneKey data set as well as out-of-the-box workflows to enable OneKey’s validation request process. This ensures any changes requested to IQVIA’s OneKey database are reflected at once within an organization’s MDM platform. This eliminates the manual steps associated with updating records across multiple systems. In short, this approach provides seamless experience in leveraging OneKey data assets throughout the organization.

Comprehensive in scope

OneKey leverages a variety of data collection tools and tactics globally to maintain the world’s largest healthcare professional, institution, and affiliation reference database available anywhere, offering:

• Availability in 116 countries
• 23.1 million+ HCPs
• 2.6 million+ HCOs
• 6 million+ email addresses
• 310+ healthcare specialties
• 90+ roles and positions worldwide

There is no larger sole source of HCP, HCO, and relational data available anywhere in the world in numerous languages – so no matter what your needs may be, you can make decisions with confidence knowing you’re accessing the most comprehensive and accurate source of information available.

Continuous strive for accurate, current, and complete data

When it comes to data-driven decision making, the quantity of HCP and HCO data available is irrelevant if the quality of that data is sub-par. Healthcare, medtech, consumer health and life sciences are vast and dynamic sectors, so maintaining high-quality, up-to-date data is a monumental undertaking that requires layers of global resources, decades of expertise and a total commitment to deliver the most precise healthcare data in the world.

The accuracy of OneKey data ensures that organizations are maximizing data stack potential and streamlining data-driven business operations.

4 reference data use cases

1. Data standardization
   

   Reference data can be used to maintain the consistency of data across disparate systems and departments within an organization. OneKey not only provides the data but also establishes foundational rules and formats to ensure your customer data is standardized and globally harmonized.

2. Data integration
   

   The connection and integration of siloed data sources and the systems they fuel is a crucial ingredient for an effective MDM. OneKey data provides a baseline reference point from which integration and interoperability between unique systems, applications and databases can be easily achieved with the IQVIA out of the box plugin integration. When all stakeholders are accessing the same data, actionable decisions can be made efficiently and with confidence.

3. Data governance
   

   OneKey reference data makes it easy for organizations to define and implement enterprise-wide data governance practices including:

   • Monitoring data quality
   • Enforcing data policies
   • Tracking data lineage

   By ensuring data privacy, security, and integrity, OneKey reference data gives stakeholders the confidence to cultivate a data-first approach to decision-making.

4. Compliance and risk mitigation
   

   Compliance with regulatory standards can be more than costly and stressful. Sometimes it can make or break a product, or even a company, with patient lives hanging in the balance. With the ever growing global regulations that are placed to ensure data protection and privacy - it is critical to make certain of the accuracy and quality of an organizations reference data.

   OneKey reference data includes critical regulatory identifiers like:
   • Unique Country Identifiers for healthcare professionals
   • Drug Enforcement Administration (DEA) numbers
   • General Data Protection Regulation (GDPR) specific fields

This category of reference data ensures organizations are mitigating fraud risks, avoiding non-compliance issues, and protecting against penalties and reputational damage.

For life sciences, healthcare, consumer health, and medtech organizations, the only thing as valuable as an effective MDM is access to accurate and quality data needed to properly power any MDM solution while leveraging the latest technology that suit your organizational needs.