Launch Strategy and Planning

Consumer health launch strategies to make your brands shine.

In a noisy consumer health market, ensuring your OTC, personal care or supplement brand cuts through is crucial. IQVIA Consumer Health works with you to co-create and execute launch strategies that place your brands top of consumers’ and HCPs’ minds.

Expert guidance for your launch

IQVIA's Launch Excellence capabilities employ deep knowledge of the market and machine learning to facilitate quick, precise decision-making so you stay ahead of the market.

  • Validate and Align Forecasts - Ensure your launch makes the right impact at the right time and in the right place with our forecasting and modelling capabilities, business case assessment/validation expertise and concept-testing abilities.
  • Internal Launch Readiness - Prepare your business for launch with IQVIA Consumer Health’s Launch Excellence suite of services, KPI framework and modelling capabilities, along with our organisational alignment expertise.
  • Optimized Go-to-Market Models - Get your product to where it needs to be with our promotional and marketing mix modeling solutions, innovative orchestrated customer engagement technologies and contract sales force services.
consumer health 3 friends taking selfie graffiti wall and city different cell phone

Social Media Intelligence for consumer-centric launches

IQVIA Consumer Health’s Social Media Intelligence helps capture, analyse and deliver actionable consumer insights that can be turned into consumer-centric launch strategies. Our Social Media Intelligence offerings are designed to inform key decisions in the launch and brand planning process.

Consumer Journey & Insights

Informs strategic brand imperatives for your launch based on key intervention points in consumer journey.

IQVIA Consumer Health’s Social Media Intelligence services can organically uncover the consumer journey by qualitatively analyzing social conversations to better understand their treatment and purchasing pathway, experiences, preferences, unmet needs and challenges.

Digital Landscaping & Competitor Intelligence

Informs the digital strategy and benchmarks for digital consumer engagement of your launch.

Map the digital and social presence of competitors with IQVIA Consumer Health’s Social Media Intelligence services, enabling you to better understand competitor promotional activities, target audiences and messaging; as well as benchmark digital engagement and performance metrics.

Influencer/KOL identification and profiling

Identifies influencers and most appropriate engagement approaches to boost your launch’s - both consumer and healthcare professional (HCP) influencers - profile.

IQVIA Consumer Health’s Social Media Intelligence solutions and expertise helps identify and profile digital key opinion leaders (KOLs) and influencers, tracks their activities to understand their behavior, interests, perspectives, channel preferences and sentiment to find the right targets that can bolster your launch’s profile and reach.

Setting up for consumer health launch success

IQVIA Consumer Health’s Contract Sales and Medical Services (CSMS) has the expertise to help set up field / remote / hybrid teams to drive market access and vacancy management to support you in setting up your own teams to support a launch, whether in the OTC, personal care, nutrition or patient care segments.

Related solutions

Contact Us