IQVIA Next Best Action</a> has been recognized as a bronze winner in the <a rel="noopener noreferrer" href=https://www.iqvia.com/blogs/2023/05/"https://stevieawards.com/aba/technology-awards" target="_blank">2023 Stevie<sup>&reg;</sup> Awards</a> in the category of Big Data Solutions. As one of the world&rsquo;s most premier business awards, the Stevie<sup>&reg;</sup> Awards honor and generate public recognition of the achievements and positive contributions of organizations and working professionals worldwide. More than 1,000 professionals across the world participate in the Stevie Award judging process each year, evaluating and scoring nominations based on the product&rsquo;s innovation, integrity, creativity, growth and more.</p> <h4>Seamless, accurate, data-driven: Enhancing personalized outreach through IQVIA Next Best Action</h4> <p>IQVIA Next Best Action helps pharmaceutical commercial teams accurately target high-value HCPs and hyper-personalize engagement with embedded intelligence and actionable insights funneled through the right digital channels, such as sales workflow tools (e.g., IQVIA OCE, etc.). The dynamic insights provided by Next Best empower sales teams to maximize the value of every touch point, receive insights into HCP preferences, and prioritize engagements.</p> <p>IQVIA Next Best Action enables commercial teams to provide a more holistic HCP experience by supporting the enablement of:</p> <ul> <li>Marketing teams to improve omnichannel marketing strategy execution across HCPs, KOLs, and digital opinion leaders (DOLs)</li> <li>Field force teams to accelerate the sales cycle by improving the customer experience with recommendations that optimize the sequence of channels and messages</li> <li>Medical Science Liaison (MSLs) to engage with HCPs at a deeper medical and scientific level that leads to greater prescription uplift</li> <li>Business analysts&rsquo; ability to leverage built-in KPIs to demonstrate measurable impact and adjust tactics to improve performance by fine-tuning algorithms in-house</li> </ul> <p>IQVIA Next Best Action provides the greatest breadth and depth of personalized use cases available to life science marketers and sales teams today. It has more than 200 machine learning (ML) and rules-based algorithms, including an out-of-the-box algorithm library that is extendible and localizable via self-service applications. IQVIA Next Best Action&rsquo;s ability to combine ML and rules-based algorithms ensures that insights are reflective of changing market dynamics as well as business needs. Additionally, companies using Next Best Action can bring in and scale their own ML algorithms, which can be democratized to non-technical users to maximize organizational impact and increase efficiency utilizing IQVIA&rsquo;s Next Best ML Platform.</p> <p>The depth of Next Best Action&rsquo;s AI/ML-driven analysis is underpinned by its ability to train algorithms on the broadest set of personal and digital data expertise (96 petabytes of proprietary data) as well as the largest prescriber universe (e.g., OneKey) to generate the most accurate recommendations. IQVIA Next Best Action algorithms are verified with high ML metrics across broad data cases, including Accuracy, Precision, Recall, Variance, MSE, and R2 of 95% or greater regardless of geography.</p> <p><a href=https://www.iqvia.com/blogs/2023/05/"~/link.aspx?_id=40064991455E4B49A9C6BF3B3D6BE475&amp;_z=z%22>IQVIA Next Best Action</a> also features a dynamic micro-segmentation capability, which utilizes a combined segmentation and prediction model to go beyond traditional value segments and generate digital affinity scores to address evolving digital behaviors of HCPs. Timely updates ensure value segments are precise, relevant, and trustable.</p> <h4>Vote for IQVIA Next Best Action for a People&rsquo;s Choice Stevie<sup>&reg;</sup> Award</h4> <p>IQVIA Next Best Action has also been included as a contender in the People&rsquo;s Choice Stevie<sup>&reg;</sup> Awards for Favorite New Products, which is open to public voting until May 26, 2023. To vote click <a rel="noopener noreferrer" href=https://www.iqvia.com/blogs/2023/05/"http://peopleschoice.stevieawards.com/" target="_blank">this link</a> and enter IQVIA&rsquo;s short code: O386R.</p> <p>&nbsp;</p>" /> IQVIA Next Best Action</a> has been recognized as a bronze winner in the <a rel="noopener noreferrer" href=https://www.iqvia.com/blogs/2023/05/"https://stevieawards.com/aba/technology-awards" target="_blank">2023 Stevie<sup>&reg;</sup> Awards</a> in the category of Big Data Solutions. As one of the world&rsquo;s most premier business awards, the Stevie<sup>&reg;</sup> Awards honor and generate public recognition of the achievements and positive contributions of organizations and working professionals worldwide. More than 1,000 professionals across the world participate in the Stevie Award judging process each year, evaluating and scoring nominations based on the product&rsquo;s innovation, integrity, creativity, growth and more.</p> <h4>Seamless, accurate, data-driven: Enhancing personalized outreach through IQVIA Next Best Action</h4> <p>IQVIA Next Best Action helps pharmaceutical commercial teams accurately target high-value HCPs and hyper-personalize engagement with embedded intelligence and actionable insights funneled through the right digital channels, such as sales workflow tools (e.g., IQVIA OCE, etc.). The dynamic insights provided by Next Best empower sales teams to maximize the value of every touch point, receive insights into HCP preferences, and prioritize engagements.</p> <p>IQVIA Next Best Action enables commercial teams to provide a more holistic HCP experience by supporting the enablement of:</p> <ul> <li>Marketing teams to improve omnichannel marketing strategy execution across HCPs, KOLs, and digital opinion leaders (DOLs)</li> <li>Field force teams to accelerate the sales cycle by improving the customer experience with recommendations that optimize the sequence of channels and messages</li> <li>Medical Science Liaison (MSLs) to engage with HCPs at a deeper medical and scientific level that leads to greater prescription uplift</li> <li>Business analysts&rsquo; ability to leverage built-in KPIs to demonstrate measurable impact and adjust tactics to improve performance by fine-tuning algorithms in-house</li> </ul> <p>IQVIA Next Best Action provides the greatest breadth and depth of personalized use cases available to life science marketers and sales teams today. It has more than 200 machine learning (ML) and rules-based algorithms, including an out-of-the-box algorithm library that is extendible and localizable via self-service applications. IQVIA Next Best Action&rsquo;s ability to combine ML and rules-based algorithms ensures that insights are reflective of changing market dynamics as well as business needs. Additionally, companies using Next Best Action can bring in and scale their own ML algorithms, which can be democratized to non-technical users to maximize organizational impact and increase efficiency utilizing IQVIA&rsquo;s Next Best ML Platform.</p> <p>The depth of Next Best Action&rsquo;s AI/ML-driven analysis is underpinned by its ability to train algorithms on the broadest set of personal and digital data expertise (96 petabytes of proprietary data) as well as the largest prescriber universe (e.g., OneKey) to generate the most accurate recommendations. IQVIA Next Best Action algorithms are verified with high ML metrics across broad data cases, including Accuracy, Precision, Recall, Variance, MSE, and R2 of 95% or greater regardless of geography.</p> <p><a href=https://www.iqvia.com/blogs/2023/05/"~/link.aspx?_id=40064991455E4B49A9C6BF3B3D6BE475&amp;_z=z%22>IQVIA Next Best Action</a> also features a dynamic micro-segmentation capability, which utilizes a combined segmentation and prediction model to go beyond traditional value segments and generate digital affinity scores to address evolving digital behaviors of HCPs. Timely updates ensure value segments are precise, relevant, and trustable.</p> <h4>Vote for IQVIA Next Best Action for a People&rsquo;s Choice Stevie<sup>&reg;</sup> Award</h4> <p>IQVIA Next Best Action has also been included as a contender in the People&rsquo;s Choice Stevie<sup>&reg;</sup> Awards for Favorite New Products, which is open to public voting until May 26, 2023. To vote click <a rel="noopener noreferrer" href=https://www.iqvia.com/blogs/2023/05/"http://peopleschoice.stevieawards.com/" target="_blank">this link</a> and enter IQVIA&rsquo;s short code: O386R.</p> <p>&nbsp;</p>" />
Regions
MAIN/REGIONS
regions/
Regions
  1. Americas
  2. Asia & Oceania
  3. Europe
  4. Middle East & Africa
  1. Solutions
  2. Products
  3. Insights
  4. About
  5. Careers
  6. Contact Us
MAIN/search
MAIN/Solutions
Solutions/
SOLUTIONS
  • Research & Development
  • Real World Evidence
  • Commercialization
  • Integrated Global Compliance
  • Technologies
LIFE SCIENCE SEGMENTS
HEALTHCARE SEGMENTS
THERAPEUTIC AREAS

IQVIA TECHNOLOGIES

"Harness technology for a healthier world.

EXPLORE MORE
Harness the power to transform clinical development

Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.

Research & Development Overview
Research & Development Quick Links
Real World Evidence. Real Confidence. Real Results.

Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.

REAL WORLD EVIDENCE OVERVIEW
Real World Evidence Quick Links
See markets more clearly. Opportunities more often.

Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.

COMMERCIALIZATION OVERVIEW
Commercialization Quick Links
Service driven. Tech-enabled. Integrated compliance.

Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety and quality.

COMPLIANCE OVERVIEW
Integrated Global Compliance Quick Links
Intelligence that transforms life sciences end-to-end.

When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.

TECHNOLOGIES OVERVIEW
Technology Quick Links
MAIN/Products
Products/
CLINICAL PRODUCTS
COMMERCIAL PRODUCTS
COMPLIANCE, SAFETY, REG PRODUCTS
REAL WORLD PRODUCTS

CASE STUDY

"Data in a Day

LEARN MORE
MAIN/Insights
Insights/
BLOGS, WHITE PAPERS & CASE STUDIES

Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.

DISCOVER INSIGHTS
THE IQVIA INSTITUTE

An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.

SEE LATEST REPORTS

INSTITUTE REPORT

"Global Trends in R&D 2023

READ MORE

Webinar

"Global Consumer Health Trends 2023 Webinar Series

Learn more

WHITE PAPER

"DCTs Deliver Big ROI

LEARN MORE

WHITE PAPER

"Capturing value at scale: The $4 billion RWE imperative

LEARN MORE
MAIN/About
About/
FEATURED INNOVATIONS
  • Connected Intelligence
  • AI & Machine Learning
  • Human Data Science Cloud
  • IQVIA Innovation Hub
  • Decentralized Trials
  • Genomics
WHO WE ARE
NEWS & RESOURCES

INVESTOR RELATIONS

"Visit our investor relations site for more information.

LEARN MORE
Unlock your potential to drive healthcare forward

By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.

LEARN MORE
AI & Machine Learning with a healthcare IQ.

Artificial intelligence is accelerating opportunities. Realizing the benefits for healthcare requires the right expertise. Together, we can solve the problems of today, and drive the breakthroughs of tomorrow.

LEARN MORE
Your healthcare data deserves more than just a cloud.

The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.

LEARN MORE
Innovations make an impact when bold ideas meet powerful partnerships

The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.

LEARN MORE
Proven, faster DCT solutions

IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.

LEARN MORE
Unlock the power of genomic research.

IQVIA enables genomic research via global access to a network of genomic-clinical data, proprietary technologies that enable federated analytics, and therapeutic area & bioinformatics expertise to help you answer your most pressing research questions.

LEARN MORE
MAIN/Careers
Careers/
WORKING AT IQVIA

Our mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.

LEARN MORE
LIFE AT IQVIA

Careers, culture and everything in between. Find out what’s going on right here, right now.

LEARN MORE

WE’RE HIRING

"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.

SEARCH JOBS
MAIN/Contact Us
Contact Us/
Blog
IQVIA’s Next Best Action Solution is Honored in the 2023 Stevie Awards
May 04, 2023
  • Blogs
  • IQVIA’s Next Best Action Solution is Honored in the 2023 Stevie Awards

Today, healthcare providers (HCPs) are experiencing an overwhelming amount of messaging and information as they engage with a growing number of life science companies across an expanding range of personal and digital touchpoints. To reduce the “information overload” facing HCPs and cut through the noise, it is more critical than ever for commercial teams to deliver personalized and contextually relevant messages at the right time, through the right channels.

As a result of IQVIA’s devotion to accelerate innovation and technology within the life sciences industry, IQVIA Next Best Action has been recognized as a bronze winner in the 2023 Stevie® Awards in the category of Big Data Solutions. As one of the world’s most premier business awards, the Stevie® Awards honor and generate public recognition of the achievements and positive contributions of organizations and working professionals worldwide. More than 1,000 professionals across the world participate in the Stevie Award judging process each year, evaluating and scoring nominations based on the product’s innovation, integrity, creativity, growth and more.

Seamless, accurate, data-driven: Enhancing personalized outreach through IQVIA Next Best Action

IQVIA Next Best Action helps pharmaceutical commercial teams accurately target high-value HCPs and hyper-personalize engagement with embedded intelligence and actionable insights funneled through the right digital channels, such as sales workflow tools (e.g., IQVIA OCE, etc.). The dynamic insights provided by Next Best empower sales teams to maximize the value of every touch point, receive insights into HCP preferences, and prioritize engagements.

IQVIA Next Best Action enables commercial teams to provide a more holistic HCP experience by supporting the enablement of:

  • Marketing teams to improve omnichannel marketing strategy execution across HCPs, KOLs, and digital opinion leaders (DOLs)
  • Field force teams to accelerate the sales cycle by improving the customer experience with recommendations that optimize the sequence of channels and messages
  • Medical Science Liaison (MSLs) to engage with HCPs at a deeper medical and scientific level that leads to greater prescription uplift
  • Business analysts’ ability to leverage built-in KPIs to demonstrate measurable impact and adjust tactics to improve performance by fine-tuning algorithms in-house

IQVIA Next Best Action provides the greatest breadth and depth of personalized use cases available to life science marketers and sales teams today. It has more than 200 machine learning (ML) and rules-based algorithms, including an out-of-the-box algorithm library that is extendible and localizable via self-service applications. IQVIA Next Best Action’s ability to combine ML and rules-based algorithms ensures that insights are reflective of changing market dynamics as well as business needs. Additionally, companies using Next Best Action can bring in and scale their own ML algorithms, which can be democratized to non-technical users to maximize organizational impact and increase efficiency utilizing IQVIA’s Next Best ML Platform.

The depth of Next Best Action’s AI/ML-driven analysis is underpinned by its ability to train algorithms on the broadest set of personal and digital data expertise (96 petabytes of proprietary data) as well as the largest prescriber universe (e.g., OneKey) to generate the most accurate recommendations. IQVIA Next Best Action algorithms are verified with high ML metrics across broad data cases, including Accuracy, Precision, Recall, Variance, MSE, and R2 of 95% or greater regardless of geography.

IQVIA Next Best Action also features a dynamic micro-segmentation capability, which utilizes a combined segmentation and prediction model to go beyond traditional value segments and generate digital affinity scores to address evolving digital behaviors of HCPs. Timely updates ensure value segments are precise, relevant, and trustable.

Vote for IQVIA Next Best Action for a People’s Choice Stevie® Award

IQVIA Next Best Action has also been included as a contender in the People’s Choice Stevie® Awards for Favorite New Products, which is open to public voting until May 26, 2023. To vote click this link and enter IQVIA’s short code: O386R.

 

Contact Us