Integrated Data Platform

Unlock Precise, Connected Insights

As commercial organizations shift from multichannel to omnichannel engagements, it is more critical than ever for them to rapidly connect all data sources to extract and apply useful insights for improved customer experiences. IQVIA Integrated Data Platform empowers diverse enterprise personas with self-service, flexible capabilities to mine vast, integrated amounts of data so insights are available in weeks instead of months.

Integrated Data Platform dashboard

Achieve omnichannel excellence with accurate, integrated customer data

Connect master data and transactional data to get a holistic customer view for general and predictive analytics. Leverage previously hidden insights to optimize go-to-market strategies, forecast campaign performance, and understand business impact. IDP also surfaces behavior patterns for next best recommendations to customer-facing teams using artificial intelligence and machine learning.

businesswoman pointing at tablet screen

Connect Data Silos for Fast Analysis

IQVIA Data Bridging empowers business and technical teams to harness diverse data sets and generate insights on-demand in an agile, self-service manner for faster decision making. It’s a flexible matching capability that compares disparate data sets against a large reference file or an existing data universe to provide visibility into commonalities, gaps, and quality for specific reporting needs.

The Next Generation of Information Management

This white paper explores how life sciences companies are optimizing their data and analytics capabilities for successful commercial transformation.

Discover why modern data warehouse and analytics platforms are key to driving growth, lowering costs, and accelerating the data-to-insights process.

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Self-Service Data Management
See how IQVIA IDP provides connected intelligence for improved analytics outcomes.

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