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Harness the power to transform clinical development

Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.

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Real World Evidence. Real Confidence. Real Results.

Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.

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See markets more clearly. Opportunities more often.

Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.

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Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety and quality.

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When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.

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"Global Trends in R&D 2023

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By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.

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Drive insights & decisions for medical affairs teams

Drive insights & decisions for medical affairs teams

Medical affairs has a critical role to play within pharmaceutical companies and the broader eco-system. From providing medical insights to inform drug development, to informing and engaging clinicians as they administer sophisticated therapies to patients with different needs and challenges.

Empowering teams with tools and technologies that unlock the value in bio-medical databases, real world sources and data from stakeholder interactions is vital for medical affairs teams. Our intelligence hubs and data services support new insights, data-driven decision making and more efficient working.

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Solutions Real World Evidence Natural Language Processing Drive insights & decisions for medical affairs teams
nurse talking to patient

Measuring impact while informing content and messaging

Medical affairs teams work closely with healthcare providers, patients and stakeholders to understand how and where mentions of specific products and brands appear in the wider ecosystem. IQVIA NLP can help do this in an automated and systematic way. Helping teams find the right information and understand the context and sentiment behind the products and therapies mentioned in the market.

Our technology can help you look for answers to questions like:

  • Where within pre-print and published articles do your brands feature?
  • What is being said on social media by thought leaders?
  • What are the key topics associated with your products and other alternative products available to clinicians?
  • Are messages and education around efficacy, safety, patient impact and many more presenting themselves through research, media and congress?

Unlock value from MSL notes

Understand what physicians and other stakeholders are discussing and sharing with field teams and the organization through other channels. Voice-of-the-customer data can reveal what they are concerned about, what needs or questions they have, as well as what they share about the diagnosis and treatment of patients.

Similar approaches can be applied to other data sources such as medical information requests and other proprietary sources.

We can surface key data points from these data feeds on an ongoing basis.
This empowers medical affairs teams to be more data driven, more efficient and able to react to the changing needs of healthcare providers (HCPs), payers and patients.

medical professionals meeting in hospital

Unlock new Real-World Insights

Medical affairs teams often turn to literature for evidence and insights. Using our technology we can identify, extract, review and normalize the data, specifically targeting observational and other real world datapoints.

Another example of generating real world insights is using unstructured EHR notes data. For a recent study, our NLP was used to extract features from notes submitted by site-based investigators to electronic document capture. The multi-lingual algorithms look for patients at risk of high levels of metabolic imbalance and identified the reasons stated for treatment decisions. These approaches generated rich data about treatment patterns that would have not been possible without NLP. 

Iqvia Human data science

Medical Intelligence Hub

Medical affairs teams looking for information from across multiple sources spend too much time searching for information rather than analyzing it. External data can be noisy with too many results to go through. And teams need to search, extract, analyze and generated insights on internal data too.

Within our Medical Intelligence Hub, sources like MEDLINE and clinicaltrials.gov can be searched alongside MSL notes. Rich data on congress and medical meetings can be applied to complete the picture and create one place where the right information and visualizations can be found. This allows teams to get therapy area (TA) specific information quickly and provide a consistent baseline for global and regional teams.

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Blog
The one-to-one advantage: Driving insights from field medical notes
By: Hywel Evans
Fact Sheet
Unlock the potential of field medical insights with NLP

Inform medical affairs strategy and elevate physician interactions
Blog
What could ChatGPT mean for Medical Affairs?
By: Hywel Evans
Blog
Cut through the noise with NLP: Empower medical affairs to deliver richer insights
By: Hywel Evans
Blog
Three recent lessons from applying text mining in Medical Affairs
By: Hywel Evans
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