Consumer Health

Consumer Health Insights Canada

We understand the over-the-counter (OTC) patient as a consumer, and vice-versa, bringing best practices from the pharmaceutical and consumer health industries to provide a unique view of market forces and trends to our clients. IQVIA Consumer Health Insights Canada (CHIC) is the trusted source for OTC category data giving you the connected intelligence you need to uncover new ways to meet changing consumer needs now and into the future.

OTC retail sales information through a multi-faceted online platform

With a vast collection of data assets, consulting power and expertise in OTC, IQVIA is the trusted, go-to organization for local and global data, analytics, and consulting in the life sciences industry.

Core services offered for the Canadian OTC sector

  • Point-of-sale (POS) data, insights, and analysis for OTC products in the Canadian market.
  • Flu Activity Notification (FAN) service, tracking Flu incidence down to a regional level across Canada This allows subscribers to target their retail activity to areas most significantly impacted by the flu.
  • ProVoice service tracks Canadian doctor recommendations across a series of OTC categories on a quarterly basis allowing consumer health companies to be more efficient with their professional marketing efforts.
  • A range of Consumer Health/OTC-specific consulting services that are relevant to brand marketers, category managers, the salesforce that interact with HCPs and executive leadership.
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