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MAIN/Solutions
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SOLUTIONS
  • Research & Development
  • Real World Evidence
  • Commercialization
  • Integrated Global Compliance
  • Technologies
LIFE SCIENCE SEGMENTS
HEALTHCARE SEGMENTS
THERAPEUTIC AREAS

IQVIA TECHNOLOGIES

"Harness technology for a healthier world.

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Harness the power to transform clinical development

Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.

Research & Development Overview
Research & Development Quick Links
Real World Evidence. Real Confidence. Real Results.

Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.

REAL WORLD EVIDENCE OVERVIEW
Real World Evidence Quick Links
See markets more clearly. Opportunities more often.

Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.

COMMERCIALIZATION OVERVIEW
Commercialization Quick Links
Service driven. Tech-enabled. Integrated compliance.

Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety and quality.

COMPLIANCE OVERVIEW
Integrated Global Compliance Quick Links
Intelligence that transforms life sciences end-to-end.

When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.

TECHNOLOGIES OVERVIEW
Technology Quick Links
MAIN/Products
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CLINICAL PRODUCTS
COMMERCIAL PRODUCTS
COMPLIANCE, SAFETY, REG PRODUCTS
REAL WORLD PRODUCTS

CASE STUDY

"Data in a Day

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MAIN/Insights
Insights/
BLOGS, WHITE PAPERS & CASE STUDIES

Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.

DISCOVER INSIGHTS
THE IQVIA INSTITUTE

An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.

SEE LATEST REPORTS

INSTITUTE REPORT

"Global Trends in R&D 2023

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Webinar

"Global Consumer Health Trends 2023 Webinar Series

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WHITE PAPER

"DCTs Deliver Big ROI

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WHITE PAPER

"Capturing value at scale: The $4 billion RWE imperative

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MAIN/About
About/
FEATURED INNOVATIONS
  • Connected Intelligence
  • AI & Machine Learning
  • Human Data Science Cloud
  • IQVIA Innovation Hub
  • Decentralized Trials
  • Genomics
WHO WE ARE
NEWS & RESOURCES

INVESTOR RELATIONS

"Visit our investor relations site for more information.

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Unlock your potential to drive healthcare forward

By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.

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AI & Machine Learning with a healthcare IQ.

Artificial intelligence is accelerating opportunities. Realizing the benefits for healthcare requires the right expertise. Together, we can solve the problems of today, and drive the breakthroughs of tomorrow.

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Your healthcare data deserves more than just a cloud.

The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.

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Innovations make an impact when bold ideas meet powerful partnerships

The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.

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Proven, faster DCT solutions

IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.

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Unlock the power of genomic research.

IQVIA enables genomic research via global access to a network of genomic-clinical data, proprietary technologies that enable federated analytics, and therapeutic area & bioinformatics expertise to help you answer your most pressing research questions.

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MAIN/Careers
Careers/
WORKING AT IQVIA

Our mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.

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LIFE AT IQVIA

Careers, culture and everything in between. Find out what’s going on right here, right now.

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WE’RE HIRING

"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.

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MAIN/Contact Us
Contact Us/
COMMERCIAL PATIENT PROFILING

Elevate your brand growth

Realize your brand’s full potential with IQVIA’s advanced AI-powered solutions and leading global patient data assets.  

Our innovative tools help reveal transformational patient and market insights to maximize commercial effectiveness by making sense of complex health data. Rapidly identify, examine, and segment patients, while uncovering important patterns, trends, and key areas for advancement in patient care.

Ready to improve brand performance?

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Solutions Real World Evidence Health Data Apps & AI Commercial & Brand Patient Profiling

COHORT CHARACTERIZATION

Global multi-database analysis made easy

Rapidly accelerate your insight into patient characteristics and trends with cost-effective access to the unique federated data network model and a wealth of global data sets.

IQVIA offers solutions to support detailed analytics in areas such as population health, health economics, and value-based care.

  • Our fully-managed service delivers robust and comprehensive analysis for real world observational studies by leveraging the common data model known as OMOP, streamlining time to results and reducing costs without compromise. 
  • The self-managed software solution lets researchers easily establish complex criteria, analyze patient data, and share insights through dashboards and reports – with the benefit of extracting identified variables for further analysis.

Both options are designed to permit you to evaluate health patterns across entire global populations according to detailed parameters, supporting more informed decisions.

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COHORT CHARACTERIZATION

Standardization for seamless multi-database analysis

Access to IQVIAs federated network partners

The federated network model enables centralized planning and remote execution analyses. Expansion of studies beyond IQVIA is possible with access to our federated network partners.
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Reliable and reproducible

The OMOP Common Data Model harmonizes diverse data formats and content, allowing simple multi-country analysis. Standardization eliminates the need to develop queries and studies multiple times, improving efficiency.
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Gain efficiency

Our self-managed solution rapidly provisions data and offers sophisticated analysis tools. Established feasibility methodologies and a reusable library of cohort characterization analyses and reports enhance efficiency.
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Cost-effective

Conduct unlimited studies across datasets with our self-managed solution for rapid answers, fast output & easy distribution at low cost.

Our fully-managed solution reduces cost of ownership and eliminates administrative barriers by executing remote analysis without accessing patient-level data, ensuring data governance and privacy compliance.

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PATIENT FINDING & DISEASE MODELLING

Identify the full market size & high-opportunity patients

Understand the complete treatable population for a disease and identify physicians likely to prescribe treatment with high accuracy, so you optimize marketing and sales resources, improve competitiveness, and capture the full market opportunity.  

Accelerate your brand performance by leveraging proprietary AI algorithms to analyze countless patient and HCP dimensions, delivering up to five times more patients. Algorithms support the expansion of the diagnosed cohort, help spur growth of the treatable population, identify undiagnosed patients, and link to their treating physicians, forming a list of high-opportunity HCP targets for personal or omnichannel campaigns.

IQVIA Patient Finding and Disease Modelling is the AIML-based decision engine that powers the analytic models across the AIML solution suite to generate insights.

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IQVIA PREDICTIVE MODELS

Identify the full market size, discover high-opportunity physicians and patients

Find up to 95x more undiagnosed patients

IQVIA predictive modelling identified 95x more undiagnosed patients for ultra-rare diseases than a rules-based approach.
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Up to 39X conversion rate

IQVIA predictive models have a 16X conversion rate compared to control patients, increasing to 39X for high-risk patients.
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500% greater rate of transition

Patients predicted by IQVIA predictive models had a 500% greater rate of transition to client’s treatment than the previous rules-based approach.
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86% accuracy using ML

IQVIA predictive models accurately predicted 86% of uncontrolled asthma patients with 30% greater precision than a rules-based approach.

VIEW CASE STUDY​

PATIENT CHARACTERIZATION & JOURNEY

Explore market changes to find new intervention points

Getting the correct answer quickly is a critical driver of sales and marketing effectiveness. Brand and sales leaders need a deep understanding of patients and their journeys and the ability to engage with the right physicians more effectively in an ever-changing market environment.

IQVIA Patient Characterization and Journey delivers highly diverse patient profiles, complex journey mapping, and related HCP interactions with speed and precision, so your efforts are more agile, competitive, and focused on market share growth.

Using Patient Characterization and Journey, you can access constantly updated analytics to understand competitive share, diagnosing pathways, eligibility, and prescribing patterns to find new intervention points and physicians to target.

LET'S CONNECT​

PATIENT CHARACTERIZATION & JOURNEY

Precise patient profiling and journey mapping for enhanced HCP interactions

Dynamic Characterization & Journey Mapping

Access updated analytics for competitive share, diagnosing pathways, eligibility, and prescribing patterns. Explore market changes pre, during, and post-launch for new intervention points and targeted physician outreach.

Largest patient and HCP databases available

Leverage the largest and most robust global databases available, refreshed weekly to maintain currency. IQVIA data covers over 300 million US patients, 92% of retail prescriptions, and 70% of HCPs.

Customer-proven to deliver results

Patients can be found via traditional statistical methods across IQVIA’s patient level prescription, diagnosis, lab, and payer data, or via state-of-the-art machine learning methodologies.

Unrivalled experience and expertise

IQVIA is uniquely positioned to combine our deep domain expertise with a highly consultative approach. Our capabilities are differentiated by our investment in integrating real world data, transformative technologies, predictive analytics, and healthcare expertise.
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KNOWLEDGE HUB
Want to see how IQVIA’s solutions can help you increase brand growth? ​
 ​
Visit our free knowledge hub with actual IQVIA client cases studies, showing AI-powered patient segmentation, journey mapping, patient cohort analysis and more.

The knowledge hub also has in-depth webinar replays, podcast episodes, blog articles, and other demonstrations of the effectiveness of IQVIA’s Real World Data and technology solutions to deliver higher ROI and revenue growth
Access All Resources

Related Solutions for Commercial & Brand​

Solutions for RWE & Med Affairs​

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Solutions for Payers, Providers & Government

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