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IQVIA TECHNOLOGIES

"Harness technology for a healthier world.

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Harness the power to transform clinical development

Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.

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Real World Evidence. Real Confidence. Real Results.

Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.

REAL WORLD EVIDENCE OVERVIEW
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See markets more clearly. Opportunities more often.

Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.

COMMERCIALIZATION OVERVIEW
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Service driven. Tech-enabled. Integrated compliance.

Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety and quality.

COMPLIANCE OVERVIEW
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Intelligence that transforms life sciences end-to-end.

When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.

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Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.

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THE IQVIA INSTITUTE

An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.

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INSTITUTE REPORT

"Global Trends in R&D 2023

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Webinar

"Global Consumer Health Trends 2023 Webinar Series

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WHITE PAPER

"DCTs Deliver Big ROI

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WHITE PAPER

"Capturing value at scale: The $4 billion RWE imperative

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FEATURED INNOVATIONS
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INVESTOR RELATIONS

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Unlock your potential to drive healthcare forward

By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.

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AI & Machine Learning with a healthcare IQ.

Artificial intelligence is accelerating opportunities. Realizing the benefits for healthcare requires the right expertise. Together, we can solve the problems of today, and drive the breakthroughs of tomorrow.

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Your healthcare data deserves more than just a cloud.

The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.

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Innovations make an impact when bold ideas meet powerful partnerships

The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.

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Proven, faster DCT solutions

IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.

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Unlock the power of genomic research.

IQVIA enables genomic research via global access to a network of genomic-clinical data, proprietary technologies that enable federated analytics, and therapeutic area & bioinformatics expertise to help you answer your most pressing research questions.

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WORKING AT IQVIA

Our mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.

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LIFE AT IQVIA

Careers, culture and everything in between. Find out what’s going on right here, right now.

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WE’RE HIRING

"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.

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Publication
ChannelDynamics Global Reference 2022
An annual review of pharmaceutical sales force and marketing channel performance
Oct 18, 2022
  • Library
  • ChannelDynamics Global Reference 2022
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The ChannelDynamics Global Reference is a 340 page PDF publication providing a worldwide overview of 2021 pharmaceutical industry sales force and marketing channel engagement trends.

These insights are a go-to reference to provide an understanding of the current global marketing landscape for the life sciences industry.

The unique measures and metrics in this report, along with intuitive visualizations, reveal channel engagement volume, growth and effectiveness - helping you be better informed when planning your own channel deployment strategy.

The following are highlighted in this edition:
  • Marketing channel mix spend by country with dynamics between 2020 and 2021
  • Country leagues tables of spending volume and growth for leading companies, brands and therapy areas
  • HCP Channel Preference and perception of multichannel marketing
  • Sales force rep equivalents (FTE) and Net Promoter Score® (NPS®) for the leading companies in each market
  • Source of digital engagement – push or pull?
  • Performance by channel in terms of engagement quality, NPS and conversion
  • Focus on Oncology

There are also charts dedicated to the impact of COVID-19 on promotional channel deployment with engagement trends benchmarked from 2019 through 2021.

You can download the Global Overview extract now, and if you are interested in getting more details, you can then request to receive the full 36 country version.

DOWNLOAD THE EXTRACT
REQUEST THE FULL VERSION

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