Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
Research & Development Overview
Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
REAL WORLD EVIDENCE OVERVIEW
Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
COMMERCIALIZATION OVERVIEW
Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety and quality.
COMPLIANCE OVERVIEW
When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
TECHNOLOGIES OVERVIEWExplore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTSAn in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.
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By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.
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Artificial intelligence is accelerating opportunities. Realizing the benefits for healthcare requires the right expertise. Together, we can solve the problems of today, and drive the breakthroughs of tomorrow.
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The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.
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The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.
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IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.
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IQVIA enables genomic research via global access to a network of genomic-clinical data, proprietary technologies that enable federated analytics, and therapeutic area & bioinformatics expertise to help you answer your most pressing research questions.
LEARN MOREOur mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.
LEARN MORECareers, culture and everything in between. Find out what’s going on right here, right now.
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"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.
SEARCH JOBSMultichannel engagement approaches are no longer the modus operandi of companies looking to gain a competitive edge in today’s noisy and crowded pharmaceutical marketplace. These companies are shifting from fragmented, disconnected engagement experiences to omnichannel execution where promotional activities are orchestrated across all channels to reach stakeholders in personalized ways. This is a step-change from multichannel engagement where information was shared through a multitude of channels but not in a coordinated manner due to lack of integration.
Omnichannel excellence relies on a company’s ability to deeply understand and optimize customer interactions across both digital and offline channels. Pharma companies can leverage cross-channel insights to determine promotional ROI and campaign effectiveness. However, it is more challenging than ever to understand behavior patterns, channel preferences, and interaction history as key customer data often resides in siloed systems and formats. Establishing a unified data foundation is the first step towards delivering timely, contextually relevant engagements.
Pharma companies that invest in Master Data Management (MDM) to create accurate, integrated customer views are well positioned to uncover growth opportunities that drive brand performance and business results. An MDM collates different representations of the customer (held in more than one system) and resolves discrepancies to create a single source of truth for the whole organization. Companies can further refine and enhance an existing customer profile by acquiring additional data to get a more robust view of the customer and their lifetime value to the organization.
This single customer view is especially important for campaign planning and execution as stakeholders expect seamless experiences regardless of the channels through which they choose to engage. When a customer attends an in-person event followed by a webinar, it is important that the company recognizes that specific individual and the associated context to engage with them meaningfully. Clean, consistent customer data is the foundational part of the omnichannel puzzle.
With a more holistic and informative view of customers, companies are better equipped to improve their overall engagement and respond to changing preferences with agility. By connecting master data and transactional data from multiple sources in a data mart or data warehouse, teams can apply quality rules and ensure correct data linkages to create clean data which is critical to improving analytics outcomes. Companies can then confidently create general and predictive analytics that reveal previously hidden customer insights for better decision making.
A unified data solution enables companies to better define go-to-market strategies, predict the performance of engagement efforts, and understand their impact on the bottom line. Furthermore, integrating diverse data assets help identify behavior patterns that can be leveraged to recommend next best actions to customer-facing teams with the power of AI/ML.
Empowering cross-functional teams with complete visibility into the end-to-end customer journey enables them to fine-tune the message, channel mix, and timing for maximum business impact. Learn how IQVIA Master Data Management and Integrated Data Platform provide the strong data foundation pharma companies need to orchestrate true omnichannel experiences at scale.
Connect data across your organization with master data management and data warehouse capabilities, and transform the way you make business decisions.
Get alignment on what to measure, eliminate duplicative reporting and make complex data easier to manage with our easy-to-deploy analytics suite.
Combine data science, technology, and analytics driven by artificial intelligence to support new efficiencies and business insights -- without additional capital investment.
